As my Birthday and st Valentine’s day were quickly approaching, I’ve been thinking about different posts ideas – something like a gift guide, or celebration essentials, or you know, anything related. At the same time, so many people are showing off their PR packages on Instagram and Youtube, that I’ve decided to contact some of the brands mentioned – obviously they have a PR budget and a campaign going on at the moment – a great opportunity, right?
Well, turns out that apart from one negative, but very kind response, all that I’m getting is… silence. Not even a ‘no, we are not interested’ email reply. And I’ve started thinking, which is worse – exposing bloggers for suggesting creative collaboration ideas (for a reference – the recent scandal around this Dublin hotel I’m not gonna name) or ignoring any attempt of communication.
Anyways, obviously brands prefer to work with ‘influensters’ with established following of a few thousand at least, but sometimes brands do not realise that we, the small bloggers, have so much to offer as well (and sometimes we do it even better). Here’s my list why small bloggers have influence too, and please let me know if you agree with me!
Numbers are not everything..
Some accounts on Instagram have an impressive following, but how many of them are active and not.. bots (probably paid)? How many real people actually see, read, like and get inspired by those famous people posts? Not all of them, I presume.
Instagram followers and levels of engagement
It’s estimated that the average rate of engagement on Instagram is only 3-6%. Anything above that is simply miraculous, especially with the new algorithm which we all hate. For example, 3-6% means that if someone on Instagram has let’s say 10k followers, under their photos they may get around 300-600 likes and a few comments.
On the other hand, one of my recent photos gained 220 likes and 15 comments and with my humble 1050 followers, that makes more than 20% engagement. If that’s not impressive enough for you, I don’t know what would be.
We connect with other bloggers
Small bloggers work really hard to connect with other bloggers, and we support each other very well. We are part of such a huge network that share experiences, reviews (positive or negative), recommendations, tips, contacts, etc. So if any of my blogger friends says ‘I love this product and you should try it’, chances are – I really will. Not because they are famous, but because I feel personal connection and I trust them. Which leads to….
Our friends trust us
We may not have a few thousands following us, but our people are very loyal. Obviously all of my (blogger) friends and family follow me, and they always reach to me for advice or recommendation. If I share a product with them (which I don’t do very often anyways), they’ll trust me and also, we are curious, we like to try new things, and I’d prefer to buy something that some other fellow blogger loves. On the other hand – if a big influenster talks about sponsored products all the time, I’d probably think ‘yeah, that’s cute, but why should I believe them anyways’.
We go the extra mile
As we are small bloggers and don’t really get the opportunity to work with brands very often, and we give more than 100% of ourselves when we do. We spend hours on taking the best possible shot, then we edit it and try to make it look even better, then promote our posts on all social media and do everything we can to make a good lasting impression. Yes, bigger influensters also put a lot of effort in their work, but we appreciate every opportunity and never take it for granted.
And last but not least, I always love seeing brands who work with smaller bloggers, alongside the big ones. It means that those brands are engaged with all types of customers and do not only target a particular group of people. They appear to me as more inclusive, supportive, and attractive to buy from.
I’m not saying that huge instragrammers are useless and that brands should only pick people with a three digits following, but giving a chance to smaller bloggers from time to time would be rather beneficial for all parties, than anything else. I feel like bloggers who are just starting out are sometimes underestimated and undervalued, and hope brands learn to appreciate them as well.
Thank you for reading, if you can think of any other point, I’d gladly include it in my post and link it to your blog ^^